2.0 THE NEW BOTTLE DESIGN

With lockdown in full swing and especially for me I won’t be socialising for quite a few months, this not a issue for me as I have a great deal of projects on the go and lots of FaceTime and Zoom with all my mates.  I’m taking this time to research and develop my Profanity Hot Sauce.  I have decided that I want a bottle that is different to the rest on the shelf and have chosen a new dumpier bottle and to seal the cork stopper with wax, which I will, once designed stamp with my personality!

This now however means a total redesign of the label 😬. So art pads are out, white board is up and team work with lots of banter is going on putting some great and some silly ideas on the board to get us started.  One quote which I like is by my dad “ sauce you swear by’ 🤣

The New Bottle

I learnt a lot today with working with wax, it takes a long time to melt, it was incredibly hard to cut and mum almost lost a thumb!  Wax cools very quickly and if to hot becomes very thin for coating.  Also I don’t have a wax seal stamp so dad found a old pirate button of mine in the loft and I pressed to hard on the wax seal which I learnt cracks the setting wax, so in all great lessons today.

SCALING UP THE HOT SAUCE RECIPE

So I’ve got this awesome hot sauce but my recipe only makes 8 bottles and that’s not going to go very far!  So I’ve started to scale up the recipe and my sauce is not the same, still a brilliant sauce and has 90% of my original flavour BUT it is not my sauce and the texture has changed slightly, now I have been very accurate and scaled up the recipe exactly to the increased quantities, so why did this change the sauce?

So research on the mathematics for scaling up a recipe is what I have to.  

This has also given me time to re think my bottling, I wanted to give a good quantity of sauce in a bottle so I decided on a 250ml bottle, however as I work on producing this hot sauce I realised that as my sauce is so hot you only use a little each time and that size bottle could last a very long time!  The idea of my Profanity sauce is to blow your head off!  Most seriously hot sauces come in smaller bottles.

But I also want my Hot Sauce to stand out on the shelf, so I’ve designed my label fairly uniquely and very personal to my personality, but now I questioning is that enough?

So I’ve been thinking with my personality what can I do for that wow marketing catch your eye regardless if you were looking for my sauce or not?  So I have decided to try a a old fashioned wonky bottle and seal the cork top with a wax seal in orange wax of course!  This now means I have to design a wax seal stamp to emboss this wax.  I can’t wait to try this new bottle.

I’m almost ready to send my sauce of to the microbiologists for shelf life dating, nutritional analysis and allergy testing.  I’m pleased that my sauce has none of the main list of 14 allergy food items in it, is preservative free and made with all natural ingredients.